Tired of no-shows? Here’s how to stop them

We don’t have to tell you how bad no-shows are. Instead, we want to offer some good news. Not just good news… great news. A way for restaurant owners and managers to completely 86 no-shows.

Sounds too good to be true? It’s not.

Meet Superb’s no-show protection feature. Available with both GXM Lite and GXM Pro solutions.

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How does Superb’s no-show protection work?

To prevent no-shows from happening at your restaurant, pub, cafe, bar, winery, or wherever, Superb’s GXM platform gives you the following superpowers:

• Require a credit card guarantee.
• Send reconfirmation emails and texts.
• Take prepayments.
• Keep track of habitual no-showers.
  

These options protect you against:

• No-shows for online reservations made with valid credit cards added.
• No-shows for manual reservations (like one made over the phone) with valid credit cards added.
• Missed reservations marked as no-shows in the GXM Dashboard.

Require a credit card guarantee for online and manual reservations

With Superb’s GXM Lite and GXM Pro solutions, you can ask for a credit card guarantee to ensure guests show up to a booking or cancel in advance.

You set how much to charge in case of a no-show, decide whether to charge a fee per reservation or per person, and publish your no-show policy on your online booking page to avoid confusing diners.

If you’re wary of introducing no-show fees and credit card guarantees, start by using them only for larger parties. Or charge only during peak times when a reservation no-show has the greatest impact.

Taking a credit card guarantee to prevent no-shows is a true game-changer for the industry. But don’t take our word for it… “Superb’s (Guest Experience Management platform) has drastically reduced our no-show percentage. We dropped from 30 no-shows per month to one.” – Michelin-starred Caino in Montemerano, Italy

Send email and SMS confirmations for all bookings             

Should we state the obvious? No one likes no-shows. They’re a waste of resources and time, and at the end of the day, they negatively affect your bottom line.

Most of the time, restaurant and pub no-shows are a result of poor time management on the guest side. They just forget their booking or they made one at several other restaurants and just forgot to cancel.

That’s where confirmation and reconfirmation emails and texts come in. They greatly decrease the chance of having no-shows because they solidify the booking and make the customer less likely to forget it.

With Superb’s GXM platform, you can remind every guest of an upcoming reservation with SMS and emails. The best part? You can automate this process to save time and send out reminders in your language.

That includes reconfirmation emails. They go one step beyond a confirmation email and require guests to actively reconfirm their booking.

At Superb, we know that every step in the guests’ journey is part of the larger magical experience. That includes the reconfirmation email.

With GXM, you can use your logo and imagery to tie the email back to your restaurant brand. Here’s an example with our logo and branding:

Take prepayments — deposits and tickets

With GXM, taking deposits and prepayments is easy. Set up the rules and the amount and accept any payment method in the world.

Only want to ask for prepayments on large groups or Friday night reservations? Your rules, your restaurant.

Or ask guests to purchase a ticket in advance for dinner, a tasting menu, experience, and more. You can also choose to sell prepaid tickets for specific menus or special events. The choice is yours.

However you choose to add a layer of no-show protection to your reservations, our easy-to-use platform (and all-knowing Customer Support team) will help make sure your policy is simple for guests to understand.

Take note of habitual no-show guests

Have a guest that keeps ghosting on their reservations? With both GXM Lite and GXM Pro, you can set a limit for how many times a guest is allowed to not show and miss their reservation.

That way, you’re aware of any potential future bookings they try to make and can take the precautions necessary to protect your business.

We put the power to stop no-shows in your hands. From credit card guarantees and no-show fees to deposits and tickets, we have the tools your restaurant, pub, cafe, winery or bar needs to bury no-shows for good.

Want to see what we’re talking about? Book a free 30-minute call with a product expert here.